“In the dustbowl of church marketing, where churches thirst to attract indifferent spectators, Cory Hartman irrigates communication with the gospel. To create a culture of mission that results in real church growth, leaders need a new approach to outreach. This book is not only studded with biblical and historical insights. It also provides tools that upgrade your disciplemaking this year, your website this month, and your preaching this week.”
–Will Mancini, founder of Auxano, author of Church Unique: How Missional Leaders Cast Vision, Capture Culture, and Create Movement
Woody Allen once said, "Showing up is 80 percent of life." Showing up is more than 80 percent of the Christian life . . . at least, that's the assumption of Church As We Know It.
The overwhelming bulk of what the church communicates to the outside world is "show up"—when to show up, where to show up, why they should show up, what they missed out on because they didn't show up.
But did Jesus command, "Go into all the world and tell people to show up"?
There is another way. Leaven your communications mix with gospel-shaped answers to the questions that skeptics and seekers are asking. Leverage your online presence to build rapport and communicate the good news before a guest even thinks about showing up. Make your website an evangelism toolkit and equip your people to share the gospel naturally and easily in their personal relationships.
To the church's communications problem there is a content solution. From “Show Up” to “Grow Up" shows you how.
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